from Retail businesses enhance in-store customer experience with Vodafone IoT and Perch
by Anasia D’mello
Perch, a specialist in physical and digital displays for retail marketing, is working with Vodafone Business to provide reliable, consistent, and engaging digital experiences in stores via Internet of Things (IoT) services.
Perch provides digital displays to global retailers, including Johnson & Johnson, Kate Spade, Beam Suntory, CoverGirl, and more, that can determine when a customer approaches, touches, or picks up a physical item and immediately engage that shopper with a digital message.
With 68% of consumers expecting their online shopping experience to be duplicated in store, retailers need to bring digital touches into the in-store experience. The stakes to provide a quality cross-channel experience are high as 92% of consumers will stop purchasing from a company after three or fewer bad experiences. Retailers must modernise stores, but if the attempt to bring a digital experience in-store falls short of expectations then retailers risk disappointing and losing customers.
When a shopper picks a handbag off a shelf, the Perch display instantly shows information about the product to inform the shopper, share recommendations on similar products, or offer a special discount on the item – similar to an online shopping experience.
With retail locations spread throughout shopping malls with limited infrastructure and unreliable Wi-Fi, connecting the displays can be a challenge. Working with Vodafone Business, Perch can leverage a secure, reliable network connection so that in-store digital experiences are always on. Perch can easily add new displays onto their network as their business grows globally. With Vodafone Business IoT at the core of its connectivity, Perch can confirm the health of all display devices, manage complicated global billing structures, as well as efficiently provision and de-provision devices.
“We want to create the best in-store customer experience so we needed a dependable partner who could help us connect displays for our customers around the world,” says Trevor Sumner, CEO of Perch.
“We’re revolutionising the way people shop and experience products in-store and we need to integrate our technology with the best possible solutions. Vodafone Business IoT helps us make sure our customers can deliver that perfect message at the perfect time in their stores while also gaining incredible marketing insights into customer behaviour.”
By delivering the right message directly to the consumer right when they engage with a product – retailers can increase in-store sales. Perch displays can also send anonymised information back to marketers helping them better understand how consumers are shopping in their stores and make smarter decisions around the overall store experience.
“Through Vodafone’s collaboration with Perch, consumers can have a better and more personalised experience when they shop,” adds Ludovico Fassati, head of IoT, Vodafone Americas. “Vodafone is pleased to collaborate with Perch combining interactive displays with our global IoT network to revolutionise the shopping experience.”
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