How Personalization 4.0 Can Boost Your Event Experience




Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]

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Original article: How Personalization 4.0 Can Boost Your Event Experience
Author: Alex Nuttall