The Open Data Initiative’s Benefits Go Far Improved Customer Intelligence

Open Data Initiative

Despite all the ways enterprises can slice customer data, they’ve struggled mightily to put the pieces together into a coherent customer profile. This past September, Microsoft, SAP, and Adobe announced they’re taking on that unglamorous challenge with their Open Data Initiative. In what’s widely seen as a challenge to Salesforce’s dominance of the customer relationship […]

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Original article: The Open Data Initiative’s Benefits Go Far Improved Customer Intelligence
Author: Deanna Ritchie