Product and price have been the foundational differentiators in retail for decades. However, in a world plagued with ever-evolving consumer expectations and innovative new competitors, relying on these differentiators is no longer giving brands the competitive advantage they need to thrive among the fierce competition. It’s easier than ever for consumers to perform price comparisons […]
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Original article: The Customer Care Bar Has Never Been Higher, so Brands Must Automate to Keep Up
Author: Fang Cheng