Marketers, You’re Wasting Your Data

marketing data goes wasted

Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom found that 58 percent of […]

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Original article: Marketers, You’re Wasting Your Data
Author: Brad Anderson