Technology and Content: Chipotle’s Smart Approach for Winning Over Customers

As far as disruptive business innovation goes, apps may feel outdated. Yet Chipotle just made headlines by launching an improved app and digital back end — plus, the fast-casual burrito purveyor is now offering delivery through a partnership with DoorDash. Its digital sales have grown 33 percent in one quarter and now constitute 10.3 percent […]

The post Technology and Content: Chipotle’s Smart Approach for Winning Over Customers appeared first on ReadWrite.

Original article: Technology and Content: Chipotle’s Smart Approach for Winning Over Customers
Author: Brad Anderson